Social Sticks is a startup bar based in Bromsgrove, West Midlands, combining a traditional pub atmosphere with modern golf simulators. The goal was to create a golf experience for a younger, more diverse audience — something fresh, fun, and inclusive, breaking away from golf’s typical reputation as a sport for older, wealthy men. They brought me in to define and design a bold brand identity ahead of their launch.
Aside from having the name, the business had no brand assets in place. The client knew they wanted to feel youthful and stand out from traditional golf or pub branding, but needed help translating that into a full visual identity. On top of that, the physical bar had architectural limitations that couldn’t be changed. The location was slightly outside of the main town centre, meaning strong branding and advertising would need to do the heavy lifting to drive awareness and footfall.
During the two-week sprint, I delivered a complete brand book that laid out the full identity system. This included logo usage, typography, color palette, illustration styles, and how all of this would be applied throughout the bar space. I created advertising and campaign concepts tailored to catching attention and communicating the venue’s unique offering. I also developed photography art direction, custom creative for menus and coasters, social media templates, and UI concepts for their website. The branding was designed to feel energetic, playful, and easy to recognise — helping Social Sticks stand out both online and on the street.
The brand was launched successfully and has now entered its second year of trading. Social Sticks has become one of the most recognisable bars in the area, especially among the younger demographic it set out to attract. It’s now known for its cool, laid-back vibe and has built a strong reputation for being a destination spot, not just a bar with golf simulators.
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